MORGAN MOTOR’S RUMBLE

July 9, 2024 Collaborations, New release

Morgan Motor Company: an antidote to mass-production

The Morgan Motor Company provides a fitting antidote to mass-produced automotive manufacturing, bringing with it an exceptional mix of traditional craftsmanship and modern technology.

Famous worldwide for its unique blend of craft, heritage, and pure driving experience, the Morgan Motor Company has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years.

Passed down through generations, the same craftsmanship skills that were integral during the founding of the Morgan Motor Company in 1909 are as alive today as they have ever been.

A story of commitment and uniqueness

The authenticity of Morgan, one of Britain’s longest established motor manufacturers, has remained unchanged for more than 110 years. From design and engineering to craftsmanship and manufacturing, through to sales and tailoring, every Morgan is created to be as individual as its owner.

Now in their fourth generation, the Morgan family continue to act as stewards for the brand, upholding its values and ensuring their legacy lives on with each new Morgan produced.

The Morgan family retain a shareholding of the company, alongside majority shareholders Investindustrial, who announced in 2019 a significant investment in the long-term future of Morgan’s British manufacturing.

As part of Investindustrial’s investment into the Morgan Motor Company, the management team and staff were rewarded with shares in the business.

UNIMATIC & Morgan

UNIMATIC, the Italian watchmaker renowned for its minimalist design and precision craftsmanship, and Morgan Motor Company, the iconic British automobile manufacturer, are proud to announce their first collaboration: the UNIMATIC Modello Due U2-MMC.

This exclusive UNIMATIC limited edition watch embodies the fusion of timeless automotive elegance with contemporary Italian watchmaking excellence. It celebrates the meeting of two legacies — UNIMATIC Italy’s modern minimalist aesthetic and Morgan’s century-old tradition of bespoke automotive artistry.

Ref. U2-MMC

The UNIMATIC Modello Due U2-MMC features a sporty blue glossy soleil dial, enhanced with cool gray Morgan-inspired second rail and dial trims. Time is elegantly displayed with glossy cool gray ghost ladder phantom hands, complemented by a copper-finished reverse lollipop second hand with a cool gray tip.

Its 2.7 mm thick ultra double-domed anti-reflective sapphire crystal ensures optimal readability in all lighting conditions, making it a reliable companion in any environment.

U2-MMC

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Crafted with a solid stainless steel case and a 2 mm thick screwed-in caseback, the UNIMATIC Modello Due U2-MMC is designed for durability, precision, and refined style. The 8 mm diameter crown and premium gaskets provide water resistance tested individually up to 30 atm (300 m or 1000 ft).

Inside, the NH35A automatic movement — tuned to 21,600 bph — ensures precision timing, a 41-hour power reserve, and a hacking seconds hand for accurate time-setting.

This UNIMATIC limited edition collaboration represents the perfect blend of Italian mechanical watchmaking and British automotive heritage, reflecting the shared passion for design integrity, durability, and timeless appeal.